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Foundations of strategic workforce and organisational development
At a glance
Information about “Internal business analysis” is available on this page.
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Business analysis makes sense
If you want to prepare your business for the future, an honest, structured assessment is the first step. Before implementing new measures to secure skilled workers, integrate new groups or develop corporate culture, you should examine your current structures, processes and workforce conditions.
Analysis is not an end in itself but a basis for decisions about next steps, such as conducting a SWOT analysis, introducing an employee survey or developing HR processes.
A clear assessment is particularly important when integrating people with different circumstances, qualifications or support needs into your business. Only by understanding how your organisation works today can you make targeted adjustments.
Transparency? Strategies? Direction?
Why is a business analysis useful?
- It creates transparency about strengths, weaknesses, opportunities and threats.
- It helps develop strategies to secure skilled workers for the business.
- It ensures that HR processes and business objectives are connected with one another.
- It creates shared direction within the company and increases motivation.
In many small and medium-sized businesses, processes have evolved over time. They function in daily work but are rarely questioned systematically. Structured analysis lets you reflect deliberately on these established structures and develop them where appropriate.
Analysis is therefore a strategic tool rather than a control mechanism.
How internal business analysis works
The analysis comprises four key steps:
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Define or review the company's guiding principles
Define the company's values, goals, vision and mission. -
Conduct a SWOT analysis
Identify the strengths, weaknesses, opportunities and threats of your business. -
Refine your business strategy
Use the analysis to develop your strategic objectives. - Connect HR practice with business strategy
Set priorities for recruitment, retention and workforce development.
Areas of analysis
A sound internal business analysis considers the organisation from several perspectives. It examines not only indicators but the interaction between strategy, structure, processes and culture.